You may create amazing advertisement online and have exquisite products show on the website, but your customers’ first real impression with your brand, is when they actually receive the product in hand.
How to guarantee a great fulfillment and delivery service to the customers’ end, will determine if you’ve gotten a customer for life or just a one-off purchase with angry.
According to Nick Robertson, the CEO of ASOS:
“Logistics is 50% of the picture, if a customer places an order and doesn’t get it, that’s 100% failure.”
Poor and slow logistics will directly lead to poor customer experience. No matter how awesome your previous marketing strategies are if you fail in fulfillment and shipping, then most likely the customer is lost.
What is eCommerce fulfillment?
Generally speaking, eCommerce fulfillment, represents the entire process of an online order has been placed by a customer to the moment that the order has been received by this customer.
There are a series of complex core steps in the eCommerce fulfillment process.
- Inventory Management
Those steps play a crucial role in modern online business success! And having the right eCommerce fulfillment business model is extremely important.
Fulfillment is Crucial to eCommerce Success
While having the product and market matches are vital to your success, ensuring fast, flexible and reliable fulfillment and shipping is the engine of your growth!
The eCommerce fulfillment centre is your business partner that can handle and solve your inventory, warehousing and shipping troubles, and ensures that your customers receive their orders accurately, safely and on time. Outsource your eCommerce fulfillment, can also free up your time so you can focus on sourcing for new products, targeting more global markets, and other areas of your business. More importantly, a good fulfillment centre will help you lower your shipping cost based on their rich experience of routes optimization and strict quality control, so potentially save you tens of thousands of dollars.